Consumption, the environment, and ourselves...

In today's society overconsumption is encouraged by advertisers and the media. Not only is this harmful to our environment but also harmful to our perception of identity and who we are. As explained in Faustian Economics, "The idea of a limitless economy implies and requires a doctrine of general human limitlessness: all are entitled to pursue without limit whatever they conceive as desirable - a license that classifies the most exalted Christian capitalist with the lowliest pornographer" (27, 28). Therefore, we believe their is a possibility of limitless wants, wealth, natural resources, energy, and debt (27). As we know is not true in the film Advertising and the end of the world, Sut Jhally aserts that if the human race does not change their ways of consumption in 70 to 100 years life will forever be changed as we know it. Our natural resources will be depleted and we will have further contributed to the global climate change since it rests on consumer consumption. Thus, we are limited humans not limitless creatures with limitless desires and wealth because there is a limit for everything and we are rapidly reaching those limits.