Web of Connections

Today's society is all about technology and media. We live in an electronic world from our phones, computers, and television. So advertisers have an opportunity to form a basis of our identity and to get us hooked onto their product. They use ethos, pathos, and logos to captivate our attention and connect to who we are. As explained in Making Connections by Anthony J. Green, "we also tend to remember the people and events that resonate emotionally." So in most cases advertisers use pathos to connect with us emotionally so we will remember their product and even want to purchase it too. For example, on t.v. advertisers use celebrities with sad or stories that can relate with many people in order to form a connection and emotionally reside with us. Because of course we seem to be so influenced by the media and how and what the actors are using we will want to use it too! Also in Madison Avenue and Your Brain, Matthew Blakeslee affirms that, "When revved up by a potent emotion-which a good thrumming in the nucleus accumbens will generate-the amygdala stamps the engendering event firmly into memory." Thats why advertisers make it so important to connect to our emotions because we will not forget what they are advertising. Personally I think it's sad they have to go through all that work to connect to our emotions just to buy what they are selling. If it were truly a remarkable product they should not have to go through all that trouble to try and convince us, it should be by the word of mouth.